There are two things homeowners want when they sell their homes: to sell high and to sell fast. But selling your home at the best price and in the shortest time is not always possible. It is often easier to sell quickly only if you lower your asking price.
But according to Schambs Management, you do not have to lower the list price of your home just to get it to sell fast. Your home can sell far above market value and in record time, if you do this one thing -- have it professionally staged.
What does it mean to stage a home for sale?
Staging is the art and science of making a home that is on sale visually appealing to the greatest number of potential buyers.
When homeowners prepare their homes for sale, they often focus on cleaning and decluttering, but overlook the three critical aspects of marketing a property:
The emotional component of people's buying decisions.
How to arrange the space to make the most of its features.
The expertise to make a home stand out on the internet.
Conversely, because professional stagers know that perception is the key factor in most buying decisions, they use color, lighting, furniture, and décor in a way that turns an ordinary home into buyers’ dream home.
Here are the benefits you can expect when you have your home professionally staged.
1) Stagers transform homes into buyers’ dreams
Contrary to what you may think, your home will not sell because of its location, size, or condition. It will only sell when a buyer finds in the home the fulfillment of their dreams.
2) Staging gives your home an edge
Staging your home gives it the power to surprise buyers in a good way. With so many poorly presented homes in the market, a well-staged home will stand out and embed itself in buyers’ minds.
3) A well-staged home has wider appeal
When homeowners arrange their homes for sale, their design choices unintentionally limit its appeal to buyers who share their preferences. On the other hand, professional stagers know how to design a home to give it mass appeal.
4) Professional stagers show a home's potential
Unlike homeowners who often lack the know-how to highlight their home’s strengths, professional stagers deploy lighting, color, furniture, layout, and décor to accentuate the best elements about the home, while also disguising its flaws.
5) Staging makes rooms appear bigger
Roominess is an important consideration for buyers, though most people have difficulty estimating the actual dimensions of a room. Professional stagers know how to deploy furniture to make a room look larger, maximize airflow, and ease of movement.
6) Staged homes sell faster and for more
Data from a U.S. Housing and Urban Development report shows that staged homes sell for 17% higher than an un-staged home. Professional stagers can help make sure your home is one of the homes in that statistic.